Content marketing is fun. Yes, it can be difficult, but getting to put ideas together in creative ways on a regular basis and call it “work” is probably one of the best perks of marketing.
Unfortunately, it’s quite easy to fail at it. So many of us just want to start writing and putting ideas into create formats. We often forget content marketing (much like all marketing), has one overall goal – increasing revenue. Building blogs, podcasts, YouTube videos, infographics and other content types all refer back to a successful content marketing strategy. And all successful strategies are directly related to the sales funnel.