As a devout member of the Harry Potter generation, I drop quotes from the seven books on a regular basis, and embarrassingly enough, often on accident. The series can teach you about much more than courage, friendship and love, though. While thumbing through a few of my beloved bookss, I realized its words can also provide excellent guidance for social media strategy.
1. “We are only strong as we are united, as weak as we are divided.”
Your social media strategy shouldn’t pull your audiences in a different direction than the rest of your marketing efforts. For companies with a large marketing team, sometimes the brand story falls apart as different people work on separate channels. Every audience touchpoint should reiterate one strong brand message. Don’t lose sight of it.
2. “Constant vigilance.”
Monitor what others are saying about your brand. Constantly. Don’t just watch for official tagged mentions of your brand – set up search streams to pick up brand nicknames and product names. If you don’t know the entire story, you can’t effectively steer it in a positive direction. Pro tip: Respond to as many mentions as you can, but always start with the negative ones first. Fix problems before they get worse.
3. “Words are, in my not-so-humble opinion, the most inexhaustible form of magic.”
As a social media manager, you’re responsible for the day-to-day brand story. Avoid taking the easy way out and forcing your company’s services and/or products down your followers’ throats. You have the opportunity to build a truly unique and inspirational brand story. Choose your words wisely, and never forget their power.
4. “I must not tell lies.”
Don’t lie to your followers. This is the Internet we’re talking about. Someone will find out, exploit the situation and potentially damage your brand. If you can’t be honest, keep your mouth shut and your fingers off the keyboard.
5. “It seems despite your exhaustive defensive strategies, you still have a bit of a security problem, Headmaster.”
Be wary of who gets keys to the castle. Having too many social media managers opens up your account to a host of problems, including security issues. No matter how many “social media guidelines” your business has, all it takes is one manager to post something offensive to the wrong account. Be careful.
You know you want to make your next social media post Harry Potter-related. You know you do.
1. Albus Dumbledore – “Harry Potter and the Goblet of Fire”
2. Professor Moody – “Harry Potter and the Goblet of Fire”
3. Albus Dumbledore – “Harry Potter and the Deathly Hallows”
4. Harry Potter – “Harry Potter and the Order of the Phoenix”
5. The Chosen One – “Harry Potter and the Deathly Hallows”