Resume

Professional Experience

Marketing Manager

The Kini Group – Chicago, Ill.
March 2015 to Present

  • Lead content marketing strategy, including authoring blog posts, guest articles, interactive quizzes and ebooks
  • Enhance and maintain social media strategy, including development of editorial calendars, post content and influencer network
  • Manage email marketing strategy, including campaigns targeting current customers, prospects and newsletter subscribers
  • Pilot SEO strategy, including keyword research, content optimization, link-building campaigns and regular website reporting
  • Coordinated restructuring of website for product repositioning and to increase organic traffic through technical search engine optimization

Marketing Manager

SteadyRain – St. Louis, Mo.
May 2013 to February 2015

  • Developed and managed agency annual marketing strategy
  • Managed content marketing strategy through ideation, audience targeting, channel selection, media outreach, creative execution and performance analysis
  • Wrote content for agency website, blogs, off-site articles, email campaigns, presentations and infographics
  • Enhanced and maintained SEO strategy through regular keyword research as well as the development of optimized landing pages, forms and calls-to-action
  • Crafted social media strategy and managed daily content creation and audience engagement
  • Wrote and distributed press releases to communicate agency achievements and facilitate positive media relations
  • Utilized tools such as Google Analytics to report on digital marketing successes and areas of weakness
  • Served as project manager for internal initiatives, including the redevelopment of SteadyRain’s 100+ page website through management of content creation, SEO strategy and contributing design teams
  • Analyzed marketing campaigns to report on return on investment and determine future data-driven strategies
  • Mentored and led a supporting Marketing Coordinator in campaign planning, increasing team knowledge and facilitating communication to agency executives
  • Support agency sales team with marketing strategies focused on individuals’ specific strengths and goals
  • Evaluated industry and business opportunities through competitive analysis
  • Developed branding for new agency products and solutions
  • Coordinated agency events through strategy development, vendor management and collateral content creation

Platforms and software utilized: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Dreamweaver and DNN (DotNetNuke)

Communications and Public Relations Coordinator

American Board of Optometry – St. Louis, Mo.
April 2012 to May 2013

  • Created content and original designs for email campaigns sent to more than 35,000 optometrists
  • Managed various social media accounts
  • Drafted ideas and prepared content for newsletters with thousands of recipients
  • Maintained website, including content creation, search engine evaluation and more
  • Wrote content for press releases for trade and profession-wide publications
  • Designed and developed content for collateral and advertisements, including brochures, letters, cards and more
  • Created data-driven campaigns through evaluation of web and social media analytics
  • Developed and maintained annual marketing plan
  • Organized promotional and internal events
  • Aided in office management by creating and updating databases, drafting accreditation applications and writing internal documents

Communications Strategist

Marketicity – Columbia, Ill.
August 2010 to May 2012

  • Created Content for various media including press releases, brochures, blogs and direct mail pieces
  • Designed assorted marketing materials including billboards, newspaper advertisements and coupons
  • Managed social media channels, including Facebook and Twitter, for clients
  • Website content updates and utilization of search engine optimization to increase web traffic
  • Developed and drafted proposals for potential clients
  • Handled several large clients concurrently

Leasing Consultant

Sentinel Real Estate Corporation and Trinity Property Consultants – Denver, Co.
Copper Beech Townhomes – Columbia, Mo.
May 2008 to June 2010

  • Created content for online advertisements and resident communications, including monthly community newsletters
  • Gained and retained tenants through public relations and print advertising efforts
  • Planned promotional parties and marketing events
  • Designed various forms of advertisements, including t-shirts, fliers, and newspaper advertisements

Education

Bachelor of Journalism, emphasis in Strategic Communication

University of Missouri – Columbia, Mo.
August 2006 – May 2009